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Sustainability

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What We Hold Dear

Sustainability Vision

Sustainability Vision 2030

A creator of quality Asobi that promotes
the sustainable well-being of society.

*“Asobi” is a Japanese word for “play”, “amusement”, “diversion”, “pastime” and more.

The TOMY Group celebrated our 100th anniversary in February 2024 and embarked on a new journey toward the next 100 years. Taking this new milestone as an opportunity, we have drawn up a Purpose that serves as the leading concept in our business activities. Based on this Purpose, we have newly established a Business Vision that pursues economic value and a Sustainability Vision that pursues improving societal value. In addition to the TOMY Group’s commitment to increasing economic value, we believe that seeking to increase societal value as a member of global society through initiatives aimed at achieving a sustainable society will boost the sustainability of our Group’s business and lead to improving continual growth and mid-to-long-term corporate value.

To fulfill our Sustainability Vision of being “A creator of quality Asobi that promotes the sustainable well-being of society,” we are committed to providing high quality Asobi by developing an environment where our employees are able to passionately devote themselves to it. We believe it is the responsibility of the company not only to consider customer confidence and safety, but also give thought to the global environment, respect for human rights and our sound management system. We will strive to attain both a sustainable society and Group company growth, and provide value for the world.

TOMY Group Sustainability Framework

The TOMY Group is moving forward with initiatives in accordance with the TOMY Group Sustainability Framework, which includes medium-term sustainability targets and KPIs (FY2024–2026). We have aligned our approach to contributing to society through business with the United Nations’ Sustainable Development Goals (SDGs). Going forward, we will continue endeavoring to ensure our Group operations themselves can contribute to society in a more meaningful way than ever before.

Sustainability Promotion System

In July 2024, the TOMY Group established the Sustainability Committee as an advisory body to the president to carry out initiatives for sustainability issues with the intent of more actively promoting sustainability management.
The Sustainability Committee comprehensively grasps the Group’s sustainability initiatives and deliberates on the course of action for issues and endeavors based on diverse and wide-ranging viewpoints.
For themes within the mid-term sustainability targets and KPIs in particular need of cross-departmental initiatives, theme-based task forces headed by executive officers and comprised of diverse members from across the Group are established under the supervision of the Sustainability Committee. These task forces are responsible for executing, promoting, and newly proposing initiatives.
The progress of the theme-based task forces is reported on at the Sustainability Committee meetings held twice a year, and initiatives are strengthened through direction and monitoring by the Sustainability Committee.
The contents of discussions held during the Sustainability Committee meetings are reported on and viewpoints presented as necessary during board and managing directors’ meetings.

Corporate Governance System

Corporate Governance System

We strive to contribute to society comprehensively
through our pillar business, the world of toys.

Our Founder’s Ultimate Aspiration

On September 1, 1923, the Tokyo-Yokohama Great Kanto earthquake took away the lives of many city dwellers in an instant. TOMY founder, Eiichiro Tomiyama, immediately set to work making toys amidst the ruins of Tokyo shitamachi area. With people focused primarily on rebuilding their lives and their home, Eiichiro could have commended high rates as a tin worker, but he chose instead to make toys for a miniscule return. Why? Because he believed in the power of toys, to bring smiles to the faces of children and adults alike.

In 1930, he founded the Tokyo Toy Industry Association with a group of like-minded associates. At the time, the toy industry consisted of a group of cottage industries, but the Association encouraged members to modernize and rationalize the industry. Its founding document entitled Tokyo Toy Industry Association Guiding Principles contained an entrepreneur’s motto that new toymakers rigorously aspired and adhered to.

Our predecessors advocated the ideal principle of co-existence and co-prosperity, declaring that, “those who aspire to eternal prosperity must understand they can only prosper together with others.”

The founding philosophies of the TOMY Group: Let’s excite the world’s markets with our outstanding products, and; our sincerity and diligence will contribute to society and lead to our own success and happiness, were based on this entrepreneur’s motto. They clearly illustrate our founder’s strong belief in the value of providing outstanding products to world markets and contributing to society at large through business, and the belief that sincere and tireless effort at work must contribute to the development of human culture.
While eras and environment evolve, our fundamental ideology holds fast, and we remain committed to contributing broadly to society through the business of toy making.