~ Promoting DEI* through toys
with children! ~
*Diversity・Equity・Inclusion
TOMY International, which is responsible for overseas business in the United States, the United Kingdom and Europe develop diversity toys which recognize the diversity of each other’s ethnicities and cultural backgrounds and learn through Asobi (play). Here, we introduce the toys that make the world smile.
Bebé Fuerte
Bebé Fuerte is a toy line that encourages movement through play. It was developed in collaboration with fitness instructor Robin Arzón, who has over a million followers worldwide. Partly as a reflection of Robin’s own cultural roots, the toy line is aimed at the Hispanic community, which has grown rapidly in recent years.
Lorena Montalvo
Sr. Product Designer
Comments from developer
Since the arrival of the COVID-19 pandemic, health and wellness have been more important than ever. We partnered with influencer Robin Arzón – an instructor and VP of Fitness Programming at Peloton and the author of bestselling children’s book Strong Mama – to create this awesome line!
I’m always happy to see a toy line that I was involved in developing come out into the world, but this time I think I was able to fully unleash my own creativity because it was a product focused on my own Hispanic cultural background. I am very proud to be able to deliver products that I worked on to many children, with an even greater sense of excitement than usual!
BEBÉ FUERTE is the trademark of Robin Arzón and is used under license. © ＴＯＭＹ
