Children actually pick up toys in their own hands to play with them, so safety must be of utmost priority. Furthermore, with more and more people supporting the SDGs, global society expects companies to minimize the adverse impact that harmful chemicals might have on the human body and ecosystems and to strengthen the management of such chemicals in their production processes.

In addition, the manufacture and sale of counterfeit products and the unauthorized use of copyrighted works run the risk of damaging our brand value and causing injury or other problems to customers due to poor construction. In order to establish firm brand value and ensure consistent growth, it is important to manage and utilize intellectual property (IP), including measures to control counterfeiting

Customer values are diversifying. Nowadays, children around the world are being educated about SDGs. Indeed, SDGs have been included in Japan’s compulsory Courses of Study from fiscal 2020. Going forward, people’s expectations will likely increase with regard to ethical consumption, universal design, and gender-neutral products and services. We are also seeing a growing tendency in Europe and other international locations to focus more strongly on children’s human rights considerations in advertising and promotion activities.

Relevant TOMY Group Materialities and SDGs

TOMY Group Materialities	Social Responsibility through Business
1. Contributing to an enriched society through Asobi
4. Asobi that is safe, secure, and of high quality
5. Connecting with customers